‘Drop Dead Diva’ Becomes Series’ Most-Watched Season Premiere in Key Demographics

In its guest-star packed season three premiere at 9:00pm (ET/PT) last night, Lifetime’s comedic drama Drop Dead Diva reached new heights in a number of key demographics, becoming the program’s most watched season premiere in Adults 25-54 (1,558,000), Adults 18-49 (1,318,000), Women 25-54 (1,215,000) and Women 18-49 (998,000), according to Nielsen Research. In addition, last night’s episode is Drop Dead Diva’s second most-watched telecast ever among Adults 25-54, Adults 18-49 and Women 25-54 (behind the series’ 8/30/09 telecast).

Among Adults 25-54, Drop Dead Diva’s season three premiere posted strong growth against previous season debuts, including +7% versus last season’s premiere (1,452,000) and up 18% versus its season one premiere in 2009 (1,317,000). Last night’s episode was +38% compared to the year to-date time period average (1,133,000). Versus the year-ago time period average (1,256,000), the series was up 24%.

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